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Strategy

Longevity Marketing: Making your App Last

Mon Apr 3, 2017 1:40–2:25 PM

Description

Ryan Seilhamer, Instructional Designer / Mobile Product Manager, University of Central Florida; Joe Raditch, Communications Director, UCF IT, University of Central Florida; and Erick Beck, Director of Web Development, Texas A&M University

You just launched your campus mobile app—now what? The next step is to create a marketing plan with downloads as your success metric. What about value and app stickiness? This session goes beyond downloads and marketing, and focuses in on strategies for partnering with departments across campus for relevant content, including events and special programs. See examples of successful event modules that increase engagement, and learn survey methods designed to measure and maintain interest and app stickiness.

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