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Harness the Power of Mobile Messaging

Mon Apr 3, 2017 3:40–4:30 PM


Bryan Wolf, Emerging Technologies Coordinator / Webmaster, Maine Maritime Academy; and Andrew Hanlon, Mobile Administrator, Florida State University

Email doesn’t cut it anymore with college students. It’s an unfortunate reality and most of us are thinking, “What now?” This session explores best practices for using mobile messaging such as push notifications, banners, and SMS messages to engage students on and off campus. Find out how to track what’s working and what's not by way of analytics so that you can continue to create content that students will engage with. Discover strategies for attracting students to career fairs and campus events, and learn best practices for communicating with them about important deadlines or campus emergencies.

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