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Creating Engaging Mobile Experiences

Mon Apr 3, 2017 10:15–11:00 AM


Eric Kim, Co-Founder and Vice President of User Experience

The mandate for digital communicators is to engage our audiences. As creators and enablers of mobile communications in Higher Ed, it's our specific job to create engaging mobile campus experiences. But with so ill-defined a term as "engagement", how do we know if we're doing our jobs? How do we define and gauge successful mobile campus engagement? Eric Kim, co-founder and VP of User Experience at Modo Labs, will explore the broader meaning of mobile engagement and strategies for more effectively enabling it in our campus apps.

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