The Plug and Play University: A Mobile Perspective

Speakers: Bill Allison, CTO & Ram Kapoor, CMO, UC Berkeley

Bill and Ram will talk about their partnership and approach to both the brand and digital landscape at UC Berkeley. Modo's modular design is perfectly aligned with an architectural strategy that lets a decentralized University move quickly and cost-effectively while providing a positive user experience.

They will share their thoughts on:

• A successful partnership model between central marketing and central IT
• Strategies for student engagement at the start
• A sustainable service model