The Power of Personas for a More Innovative Mobile Campus

Speaker: Marty Klubeck, Office of IT, Notre Dame

Product Management allows us to focus on what's best for the University, for all stakeholders from end users to content providers. You can remove the inherent bottlenecks, speed up implementation and innovation, and empower content owners with a simple change in focus. Instead of having central IT do it all, you can share the responsibility of implementing and maintaining a mobile solution that promotes student growth, engagement, and retention. The key is using a service model that empowers cross-campus teams to move beyond the campus silos and drive mobile innovation. Learn how you can build a mobile presence for the entire campus, from admissions to marketing/communications to student affairs, so you can deliver a personalized experience where your users are—on their mobile devices.