Breakout 1: Best Practices for Relevant and Engaging Mobile Communications

Speaker: Abby Hollins, Director of Marketing, Cowley College

The speed of communication distribution with the world of mobile applications is accelerating with each moment. And your student’s expectations are rising! Don’t panic. With an innovative communication strategy you can take your mobile app from transactional to culturally transformational.

In this session you will learn how the official Cowley College app – CowleyGo – was guided by the marketing department to create an integrated approach to campus engagement. The best practices will reflect how you can share key information with students during the most visible times but also strategically have fun with your app! This session will leave you with ideas and methodologies to personalize your own communication strategy that positions your app to be one of the favorites with your student population.